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School of Hard Knocks x Heineken

Heineken & School of Hard Knocks Take The Hit Rugby campaign

Client: Heineken x School of Hard Knocks
Agency: Publicis
Channels: Facebook live, social campaign, stunt, influencers, OOH

Heineken wanted to raise money for this great charity using their rugby sponsorship. So we chucked a rugby legend off a crane at the European final. The more you donate, the higher the crane goes.

The jump was broadcast on Facebook Live, reaching Heineken's huge following without a penny of media spend.

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On matchday, OOH targeted fans as they made their way to the stadium.

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Our rugby celebrities also spoke to a packed stadium, delivering speeches I had the pleasure of writing.