Client: Heineken x School of Hard Knocks
Agency: Publicis
Channels: Facebook live, social campaign, stunt, influencers, OOH
Heineken wanted to raise money for this great charity using their rugby sponsorship. So we chucked a rugby legend off a crane at the European final. The more you donate, the higher the crane goes.
The jump was broadcast on Facebook Live, reaching Heineken's huge following without a penny of media spend.
On matchday, OOH targeted fans as they made their way to the stadium.
Our rugby celebrities also spoke to a packed stadium, delivering speeches I had the pleasure of writing.