Client: Nike
Agency: W+K London
Channels: OOH + installation + WeTransfer game
Zoom Air technology makes you faster. So we placed OOH across Europe encouraging people to ditch public transport in favour of their feet. The fast lanes we put in the Barcelona Metro were a personal highlight.
We embedded a game in WeTransfer to play while you wait for your file. Like the keyboard tapping Olympics of old, see how fast you can go.