Client: Paddy Power
Agency: Chime (VCCP sister sports agency)
Creative Strategy: Put On The Pants
Real people love the Paddy Power brand.
They get what it stands for, what it feels like, how it behaves.
We just needed to capture that attitude and energy.
To open the door for others to join in the mischief and fun.
Because life’s more interesting when you’ve placed a bet.
Put On The Pants won the Paddy Power business.
And then never saw the light of day.
But its influence lives on.
