Paddy Power

Client: Paddy Power
Agency: Chime (VCCP sister sports agency)
Creative Strategy: Put On The Pants

Real people love the Paddy Power brand.
They get what it stands for, what it feels like, how it behaves.
We just needed to capture that attitude and energy.
To open the door for others to join in the mischief.
Introducing The Paddy Power Pants.
They’re more than just a pair of undies.
So. Much. More.
They’re a badge of honour. A symbol of bravery. A source of power.
Because life’s more fun when you have a flutter.
So pull on a pair and get out and face the world in all its knickerbocker glory.

Paddy Power did, briefly (see what I did there. Well, Y-the-fronts not?).
Put On The Pants won the business.
And then never saw the light of day.
But its influence lives on.