Client: Heineken Global Cider Portfolio (Strongbow, Orchard Thieves, Strassen, Old Mout)
Agency: Publicis
Creative Strategy: Kiss The Apple
How to launch cider in a whole host of countries where there is close to no awareness of it, let alone demand for it?
Let me answer my own question with another question:
Ever smelt your breath after a couple of beers?
Or been reminded of it by a partner saying you stink when you get home?
We figured the world was ready for a sexier alternative.
Who wouldn’t want to taste the sweet, fruity flavour of cider on the lips of a lover?
It’s time to Kiss The Apple.
