Client: Heineken Global Cider Portfolio (Strongbow, Orchard Thieves, Strassen, Old Mout)
Agency: Publicis
Creative Strategy: Kiss The Apple
How to launch cider in a whole host of countries where there is close to no awareness of it, let alone demand for it?
Let me answer my own question with another question:
Is beer sexy?
Beer bellies, beer breath, lager louts, your partner saying you stink when you get home.
We figured the world was ready for a sexier alternative.
Without the stale old stereotypes, without preconceptions or prejudice.
It’s time for an exciting new adventure.
It’s time to Kiss The Apple.
