Nature Valley

Client: Nature Valley
Agency: IMPERO
Creative Strategy: Get Out More

Nature Valley didn’t pioneer the cereal bar so people could sit indoors all day.
It was time to stop being an FMCG brand and to become a champion of the great outdoors.
Get Out More won the pitch and informs everything Nature Valley does to this day from TV and print to social, content and partnerships.
Because there’s no such thing as the great indoors.